adidas and the Italian Football Federation (FIGC) are proud to present their first joint product collection of the new partnership dedicated to the Azzurri and Azzurre, most notably the new Home and Away jerseys, inspired by marble, a natural, geographical and cultural element that represents Italy, available from, 17th of January
· To mark this historical moment, adidas and FIGC are launching the campaign “The Search – La Ricerca“, a symbolic journey through the italian identity traits, aimed to enhancing the italian football history and the identity of the country, encompassing the past, present and future, thanks to a series of cameos by Italian football stars Donnarumma, Rosucci, Del Piero and artist Blanco
17 January 2023 – Today, adidas is presenting its first product collection for the Italian National Football teams, created in collaboration with the Italian Football Federation (FIGC).
Starting from January 1st 2023, as previously announced, adidas is the official partner of the Italian Football Federation (FIGC) and wears the Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports).
Bjørn Gulden, Chief Executive Officer at adidas, said: “Today officially marks the first chapter of our long-term partnership with the Italian Football Federation (FIGC), one of the most storied and successful national teams in World Football. We are tremendously excited to finally be able to share with the world the new collection designed to shine on and off the pitch. Quintessentially Italian, elegant and staying true to the iconic heritage of the ´Azzurri’, its´ modern design was developed to be proudly worn by the new generations of Italian fans, at home and all over the Globe, at the grassroots level and by the national team players on the biggest stages. We look forward to achieving great things together and welcome FIGC to our family of international Federations, including recently crowned World Champions Argentina (AFA), Germany (DFB), Spain (RFEF), Belgium (RBFA) and many others.”
Gabriele Gravina, President of the Italian Football Federation (FIGC), commented: “Today we are entering into a new era and we are proud to be doing it with adidas, which has best interpreted, and in a modern way, the passion and the tradition of the Azzurri. For 113 years, the Italian national football team has represented a symbol of values and style around the world, our football kit is a national heritage that goes beyond sport, because it transmits feelings that unite people of different ages, sexes and social backgrounds. The male and female national football teams represent a strong element of identity, that we will enhance to the fullest with this new partnership.“
The new “home” kit will be worn on the pitch tomorrow Wednesday January 18th in the friendly match Under 18 between Italy and Spain planned at the Technical Federal Centre of Coverciano (Italy), absolute debut for the first time in the history of the National Teams on the shoulders of a youth team.
