Dubai, United Arab Emirates, 19 November 2022 – November is about to get a lot sweeter! Traybae, the homegrown and first-of-its-kind dessert concept that has won the hearts of Dubai residents, has added a new flavour to its line-up of indulgent, sweet-tooth certified bakes; ‘The Lotulicious Crispy’.
A real crowd pleaser, Traybae’s flavour of the month is made from Lotus Biscoff spread, crunchy bits of rice krispies,and melted marshmallows. White chocolate and sprinkles of lotus biscuit crumbs on top complete this masterpiece. It’s a little sweet, a little crunchy, and a whole lot of yummy!
Traybae’s passionate fanbase will be delighted to know that the recipe is a spin-off of two of their best-selling flavours, ‘The Lotulicious Blondie’ and ‘The Caramel Crispy’. By combining the ingredients of both treats, Traybae has been able to curate yet another iconic flavour. With forks at the ready, this new, delightfully-indulgent dessert will vanish in seconds.
The tray-like goodness is inspired by the popular British baking method, traybakes, where cakes and confectionery are baked in a square or rectangular container and then cut into individual pieces of the same size for serving. Founded by a young, British expat, entrepreneur and food enthusiast, Emily Roberts developed the Traybae concept as a passion project in her kitchen in 2020, amidst the pandemic. The baked-goods start-up has become increasingly popular with Dubai residents due to its popular traybaked staples, seasonal-flavour combinations and quirky, vibrant branding.
Traybae is currently home to six all-time, favourite, tasty products, designed for those that share an appreciation for fine quality desserts.
- The Jammin Blondie: Irresistible blondie swirled with indulgent jam and bursting with white chocolate chunks, topped with Jammy biscuits.
- The Lotulicious Blondie: This popular blondie is filled with Belgian white chocolate and topped with generous chunks of the famous Lotus biscuits.
- The OG Brownie: Also known as their signature brownie, the OG is described as fudgy, chocolatey, and heavenly, oozing with Belgian milk chocolate.
- The Cookie Bar: Featuring Belgian chocolate chips bursting with Mars Bar chunks, it’s a dreamy chocolate heaven!
- The Caramel Crispy: A delightful twist on the popular Rice Krispies bars; Rice Krispies squares laced with the secret Traybae caramel mix topped with the most decadent Belgian milk and white chocolate swirls.
- The Malteser Slice: Another all-time favourite flavour, the Malteser Slice incorporates a crunchy base bursting with Maltesers topped with creamy Belgian milk chocolate and the perfect amount of drizzled white chocolate.
‘The Lotulicious Crispy’ is available now through the end of November, and can be ordered directly from Traybae’s website or on the Deliveroo app.
About Traybae:
Traybae is a Dubai-based, female-led business that launched in 2021 and offers delicious sweet-treat snacks, with a mission to be the go-to brand for curing all sweet tooth cravings. Traybae provides salivating baked goods ranging from traditional brownies to extravagant, nostalgic flavor incorporations and personalised traybake stacks. Traybae can be purchased directly from their website or on the Deliveroo app.
