DUBAI, UAE, October 3, 2024 — Amazon Web Services, has announced a strategic collaboration with Easa Saleh Al Gurg Group (ESAG), one of the UAE’s top ten family-owned businesses. This partnership marks a pivotal step in ESAG’s journey toward digital transformation, aiming to reshape the Group for a future centered on cloud-based innovation, scalable IT infrastructure, and personalized customer experiences.
The AWS cloud will empower ESAG to modernize critical workloads while unlocking new opportunities through AWS’s advanced data analytics and generative artificial intelligence (AI) capabilities. This migration is designed to streamline ESAG’s operations, reduce infrastructure costs, and position the company for sustainable future growth.
Easa Al Gurg, CEO of Easa Saleh Al Gurg Group, stated, “Partnering with AWS is a crucial part of our digital transformation strategy. This collaboration will redefine our operational model by enhancing security, significantly increasing scalability, and providing greater system flexibility.”
Yasser Hassan, Managing Director for the Middle East, North Africa, and Turkey at AWS, emphasized the potential of the partnership: “Our collaboration with ESAG illustrates how AWS can accelerate digital transformation. By migrating to AWS, ESAG is not only streamlining its infrastructure but also unlocking new paths for innovation. AWS’s comprehensive suite of services, including advanced data analytics and generative AI, will facilitate seamless scaling and provide invaluable data insights, ultimately enhancing customer experiences.”
Easa Saleh Al Gurg Group is a diversified conglomerate based in the UAE, with a portfolio that spans retail, construction, industrial, and real estate sectors. With a proven track record of driving growth across various industries, ESAG continues to lead and innovate by leveraging cutting-edge technologies to deliver exceptional value to its customers and stakeholders. As ESAG seeks to diversify its offerings and elevate customer experiences across its brand portfolio, the scalability, security, and extensive services provided by AWS will play a crucial role in its ongoing transformation.
