Abu Dhabi, 2 October 2024: Oak View Group (OVG) and Ethara are excited to announce the addition of two prestigious UAE venues to their portfolio under OVG Middle East: Zayed Sports City in Abu Dhabi and the House of Sustainability (formerly known as the UAE Pavilion) at Expo City Dubai. This significant development comes on the heels of a 2023 partnership aimed at revolutionizing the venue and hospitality industry across the MENA region.
The expansion is set to strengthen OVG’s presence in the region, enhancing its portfolio with world-class facilities and aligning with its strategic vision of delivering unparalleled venue and hospitality solutions. Zayed Sports City is renowned for hosting major global events, such as the FIFA Club World Cup and the Mubadala World Tennis Championship, while the House of Sustainability, an iconic structure designed by Santiago Calatrava, symbolizes innovation and sustainability, playing a central role in Expo City Dubai’s future.
Jessica Koravos, President of OVG International, stated, “We are thrilled to integrate these two iconic venues under OVG Middle East. Both Zayed Sports City and the House of Sustainability reflect our commitment to creating exceptional experiences in sports, entertainment, and sustainability, while elevating the region’s venue landscape.”
David Powell, Chief Strategy & Business Development Officer at Ethara, echoed this excitement, highlighting the company’s longstanding history in managing prominent venues like Yas Marina Circuit and Etihad Arena. The addition of Zayed Sports City and the House of Sustainability will further enhance Ethara’s ability to meet the growing demands of the MENA venue industry.
This partnership solidifies OVG Middle East’s commitment to innovation and excellence, with upcoming events including Coldplay’s ‘Music of the Spheres’ World Tour and the Mubadala Abu Dhabi Open, showcasing the region as a hub for world-class sports and entertainment.
