New partnership strengthens evision’s position as a one-stop destination for premium entertainment in MENA
Abu Dhabi, 11th June 2024 – evision, the media and entertainment arm of e&, has entered a strategic partnership with Sony Pictures Television. This exciting collaboration will bring a wealth of captivating content to subscribers of evision’s subscription video on demand (SVOD) platforms – STARZPLAY, eLife and Switch TV – throughout the Middle East and North Africa (MENA) region.
With this partnership, evision has secured video on demand (VOD) rights to a curated selection of Sony Pictures’ commercially successful theatrical releases. This expands STARZPLAY’s content library, offering subscribers an opportunity to delve into a captivating collection featuring epic adventures, action-oriented superhero films, and critically lauded cinematic masterpieces. From the zombie-filled streets of “Resident Evil: Welcome to Raccoon City” to the high-speed thrills of “Bullet Train,” and not forgetting the stunning animations of “Spider-Man: Into the Spider-Verse 2”, these are just a few of the showstoppers in the lineup.
Olivier Bramly, CEO of evision, said: “The collaboration with Sony Pictures gives evision viewers access to great premium movies and shows, enriching our content selection for the different IPTV and streaming platforms we operate in the MENA region. This partnership with Sony Pictures is crucial for engaging subscribers and fostering brand loyalty, particularly with Hollywood content, and contributes to position our entertainment services as leading platforms of choice in the region.”
The partnership will also give viewers exclusive access to some of Sony Pictures’ most anticipated TV series, including “Twisted Metal,” a brand-new show adapted from the action-packed PlayStation video game of the same name. Additionally, subscribers will enjoy exclusive sneak previews and behind-the-scenes content that’s not available anywhere else.
Mark Young, EVP Distribution & Networks, EMEA, Sony Pictures Television, said: From ‘Spider-Man’ to ‘Ghostbusters’ and ‘Where The Crawdads Sing’, to ‘Twisted Metal’ and ‘The Killing Kind’ – these titles really showcase the breadth of quality produced across Sony Pictures and we know they will find global audiences. We are incredibly proud to announce this transformative collaboration as well as our commitment to bringing some of the most acclaimed and popular titles in our film and television series library to evision customers across the MENA region.”
