July 23, 2026 —As the GCC cements its position as one of the world’s fastest-growing luxury interiors markets, the sector is undergoing a significant transformation. Fuelled by real estate investment, the continued influx of high-net-worth individuals, landmark hospitality developments and increasingly sophisticated consumer expectations, luxury retail is evolving beyond selling products to delivering complete, curated living experiences.
Recognising this shift, Atelio, Vivium’s Design Division backed by Dubai entrepreneur, investor, art patron and Shark Tank contributor Elie Khouri, has introduced an entirely new business model for the region: DAC – Design Furniture, Art Advisory and Collectible Design.
Bringing together globally renowned furniture brands, collectible design and expert art advisory under one integrated platform, DAC reflects a broader evolution in premium retail, where consumers increasingly seek trusted expertise, personalisation and end-to-end lifestyle solutions rather than individual purchases.
Leading this transformation is Ruggero Ottogalli, CEO of Atelio, who brings more than two decades of international leadership experience from Poltrona Frau, Herman Miller, Giorgetti and previous Managing Director of Downtown Design Dubai. Today, he is overseeing Atelio’s regional expansion, with Cassina and Kettal now open in Jumeirah, The A/P Room and the Boffi|DePadova pop-up welcoming visitors in Alserkal Avenue, and permanent flagship destinations for Giorgetti, Rimadesio, Ralph Lauren Home and Boffi|DePadova set to open across the UAE, alongside expansion into Saudi Arabia.
Alongside its retail growth, Atelio is investing heavily in warehousing, logistics, customer experience and operational infrastructure, creating a platform designed to support the long-term growth of one of the world’s most dynamic luxury markets.
Ruggero is available to discuss:
- Why the GCC has become one of the world’s fastest-growing luxury interiors markets.
- How changing consumer expectations are reshaping the future of premium retail.
- Why Atelio developed the DAC (Design Furniture, Art Advisory and Collectible Design) model, and what it signals for the future of luxury interiors.
- Building an advisory-led business that combines design, art and lifestyle under one ecosystem.
- Scaling international luxury brands across the GCC.
- Why infrastructure, logistics and customer experience have become critical competitive advantages in luxury retail.
- The impact of AI, digital transformation and personalisation on the future of luxury.
- Leadership lessons from more than 20 years within the luxury design and interiors market including previous managing Director of Downtown Design Dubai.
I’ve attached Ruggero’s biography for your reference. If this is of interest, I’d be delighted to arrange an interview at a time that suits your editorial schedule.
Ruggero Ottogalli
CEO, Atelio
