Revolutionary Platform Enhances Gifting Experience with Personalization, Advanced Security, and Seamless Transactions
Abu Dhabi, UAE – Line Investments & Property SP LLC, a key division of Lulu International Holdings, has launched the groundbreaking VISA-powered LAKA Gift Card, ushering in a new era of gifting in the UAE. The new platform, designed to enhance the customer experience, is set to redefine the regional gifting market with its innovative features, including video messaging, real-time balance updates, and seamless Visa-powered transactions. This launch, perfectly timed for the New Year 2025 gifting season, further solidifies Line Investments & Property’s position as a leader in innovation within the retail sector.
The LAKA Gift Card is a game-changer for the retail industry, offering a variety of features that set it apart in the market. For the first time in the GCC, shoppers can personalize their gift cards with video messages, creating a more meaningful and engaging experience. In addition, the platform’s integration with Visa ensures secure and seamless transactions, while advanced security features provide peace of mind for both gift-givers and recipients. The gift card also offers partial redemption and real-time balance updates, providing maximum flexibility for users.
Speaking about the launch, Wajeb Al Khoury, Director of Line Investments & Property, expressed the company’s commitment to innovation. “The introduction of the VISA-powered LAKA Gift Card marks a significant step forward in our efforts to deliver cutting-edge solutions to our customers. This platform is not just a gift card; it’s a transformative experience that enhances the overall retail ecosystem in the UAE,” he said.
The launch is supported by several strategic partnerships aimed at enhancing the customer experience and ensuring seamless integration. Giftstarr, a leader in program management, has provided key services, including integration with the Giftstarr Till System and Gift Card Management Platform. NymCard, a provider of embedded finance services, has played a crucial role in providing secure and modern payment infrastructure for the gift card. Additionally, Visa has integrated its advanced technology to ensure secure and rewarding transactions for users.
Mike van der Ende, Head of Region at Giftstarr, commented, “By partnering with Line Investments & Property, we are transforming the gifting experience across the UAE. This partnership represents an exciting step forward in how people gift and shop in the region.”
In support of the launch, Shiraz Ali, Chief Business Officer of NymCard, noted, “Through our partnership with Line Investments, we are proud to contribute to a solution that not only ensures security but also enhances the overall shopping experience for customers.”
Salima Gutieva, Vice President and Country Manager for UAE at Visa, added, “Visa’s advanced technology plays a key role in simplifying gifting, offering users peace of mind and a personalized experience. We are thrilled to be part of this innovative project.”
The LAKA Gift Card is now available across 19 malls in the UAE, including locations in Abu Dhabi, Dubai, and Al Ain. With its mix of advanced features, Visa-powered security, and real-time updates, the LAKA platform promises to change the way people shop and gift in the region.
The launch of the VISA-powered LAKA Gift Card not only introduces a new level of personalization and convenience but also highlights the growing importance of digital solutions in the retail sector. As customer expectations continue to evolve, this innovation positions Line Investments & Property as a leading force in the UAE’s retail and leisure landscape.
