Part of Abu Dhabi Business Week 2024, this initiative marks a transformative step in fostering entrepreneurship and advancing the UAE’s franchise sector.
Abu Dhabi, UAE – 6 December 2024:
The Emirates Association for Franchise Development (FAD) has unveiled its new corporate identity as Emirates Franchise and announced a newly restructured Board of Directors. This significant milestone coincides with the Association’s 10th anniversary and Abu Dhabi Business Week 2024, hosted in collaboration with the Abu Dhabi Chamber of Commerce and Industry (ADCCI), Abu Dhabi Department of Economic Development (ADDED), and Abu Dhabi Investment Office (ADIO).
Empowering UAE’s Franchise Ecosystem
Since its establishment in 2014 as an independent entity under ADCCI, the Emirates Franchise has been dedicated to enhancing the local franchise ecosystem. With the new identity, the Association reaffirms its commitment to empowering entrepreneurs and small to medium-sized enterprises (SMEs), aligning with the UAE Centennial 2071 vision to foster a diversified, sustainable economy.
H.E. Noor Al Tamimi, Chairperson of the Emirates Franchise, stated:
“The new board and corporate identity mark a pivotal chapter in our journey to create a sustainable business ecosystem. Our efforts will drive innovation, facilitate strategic partnerships, and position Abu Dhabi and the UAE as global leaders in investment and entrepreneurship.”
The New Board of Directors
The restructured board represents leadership from across all seven Emirates, including:
- H.E. Noor Al Tamimi – Chairperson
- H.E. Maher Al Aleeli – Vice President
- Representatives from Sharjah, Umm Al Quwain, Ras Al Khaimah, Fujairah Chambers, and private sector leaders.
The board’s mission is to enhance collaboration across emirates, strengthen the franchise culture, and drive sustainable economic development.
Transformative Objectives and Values
Under the new identity, Emirates Franchise focuses on four strategic pillars:
- Developing the Franchise Sector – Offering a comprehensive platform for franchisors and franchisees to collaborate effectively.
- Raising Awareness – Promoting best practices and opportunities within the franchise industry.
- Empowering Entrepreneurs – Encouraging them to adopt franchising as a growth model.
- Fostering Innovation and Investment – Expanding opportunities for local and international business growth.
The Association’s values of innovation, responsibility, and collaboration will continue to drive its mission of supporting UAE entrepreneurs and fostering excellence in the franchise sector.
10th Anniversary Highlights
The celebration included a panel discussion titled “The Franchise Evolution: Unlocking New Entrepreneurial Opportunities,” featuring notable industry leaders such as:
- Fadil Al Nassar – Founder of Franchiseme
- Melissa Murray – Bird & Bird LLP
- Hamad Al Sharief – Owner of Shagaf Cafe
- Nasser Al Mussaabi – Owner of Low Calories
These thought leaders shared success stories, growth insights, and strategies for overcoming challenges in the UAE’s dynamic franchise market.
Pioneering New Frontiers
Over the past decade, Emirates Franchise has achieved several milestones:
- Participation in global and local conferences.
- Organising workshops to increase public awareness of franchising.
- Supporting startups with tailored consultations and fostering collaborations with international institutions.
A Catalyst for Economic Growth
With its refreshed corporate identity and ambitious vision, Emirates Franchise is poised to unlock new entrepreneurial opportunities, strengthen the UAE’s global business footprint, and cement its role as a strategic hub for franchising innovation.
