Dubai, UAE, 21 November 2024: FOO, a leading SaaS solutions provider, has joined forces with eNovate, a subsidiary of eFinance Investment Group (EFIG) and Egypt’s foremost digital payment solutions provider, to enhance eNovate’s offerings with cutting-edge digital services.
eNovate, known for issuing over 55 million cards and processing millions of transactions annually for Meeza, VISA, and Mastercard, is at the core of Egypt’s digital payment landscape. Through this partnership, eNovate aims to integrate FOO’s modular platform and Fintech as a Service (FaaS) solutions to fast-track the development and deployment of fintech products in Egypt’s dynamic market.
This collaboration’s first project involves creating a comprehensive digital solution for Egyptian universities, streamlining payments and identity verification through a unified app integrated with learning management systems.
Ghady Rayess, Co-founder and Managing Director at FOO, emphasized their shared vision:
“We are proud to support eNovate in driving Egypt’s digital transformation, bolstered by innovative solutions and support from the Central Bank of Egypt.”
Nashwa Kamel, CEO at eNovate, added:
“This partnership marks a significant milestone, aligning our expertise with FOO’s innovation to redefine the financial ecosystem in Egypt and beyond.”
Further projects under this collaboration are set to follow, reinforcing the duo’s commitment to fostering digital evolution across Egypt’s financial and educational sectors.
