Dubai, UAE, 5th November 2024: evision, the media and entertainment arm of e&, has announced a strategic partnership with Trendyol, one of the world’s leading e-commerce platforms. This collaboration launches an innovative TV commerce experience on STARZ ON, evision’s ad-supported streaming platform.
For the first time, viewers will be able to seamlessly shop directly from their favorite shows, leveraging the power of e-commerce within a streaming platform. The partnership unites evision’s extensive entertainment content with Trendyol’s e-commerce expertise, making STARZ ON a pioneer in TV commerce in the MENA region. Users can now explore and purchase trending products in real-time while enjoying their favorite streaming content, creating an integrated, convenient, and highly engaging shopping experience.
“We’re pleased to lead the next generation of entertainment with the convergence of content and fashion commerce,” said Olivier Bramly, CEO of evision. “Our partnership with Trendyol is a significant step forward in transforming the way viewers engage with their favorite shows, turning passive watching into an interactive, personalized shopping experience. We are proud to be the first in the MENA region to bring this revolutionary TV commerce experience to life on STARZ ON, offering a dynamic platform that combines high-quality entertainment with the convenience of instant purchasing.”
Çağlayan Çetin, President of Trendyol, echoed Bramly’s enthusiasm. “Through this exclusive collaboration, Trendyol is bringing the latest fashion trends from movies and TV shows available on STARZ ON to viewers across the Gulf. This exciting initiative showcases the very best and most relevant of Trendyol’s vast range, promising a dynamic, interactive shopping experience for audiences while they watch their favorite content.”
Products from Trendyol’s platform will be directly available to viewers via interactive ads and shopping-enabled content on STARZ ON. As consumers continue to evolve their shopping habits, this innovative approach to content and commerce promises to redefine how people shop and engage with digital media.
