DUBAI, UAE, October 16, 2024 – Vodafone Business IoT is partnering with e& UAE, the telecommunications branch of the global tech group e&, to deliver automotive IoT connectivity services to Mercedes-Benz in the UAE. The new agreement, set to be available for Mercedes-Benz customers in the first half of 2025, utilizes Vodafone’s Global SIM+ eSIM solution to ensure seamless in-car connectivity and digital services while adhering to local regulations.
The partnership will enable Vodafone Business IoT customers to benefit from e& UAE’s extensive mobile network coverage and advanced IoT capabilities in the region. It expands Vodafone Business IoT’s presence while allowing e& UAE to enhance its service offerings for global original equipment manufacturers (OEMs) with cutting-edge automotive digital solutions.
This collaboration builds on the strategic relationship formed between Vodafone Group Plc and e& last year, enabling the two companies to explore various growth opportunities by leveraging each other’s scale and geographic reach. The Global SIM+ eSIM technology facilitates seamless cross-border connectivity, making it easier for customers to access connected services globally.
Erik Brenneis, CEO of Vodafone Business IoT, stated, “We’re excited to deepen our collaboration with e& to deliver seamless IoT connectivity to more customers across more regions. This agreement ensures that OEMs like Mercedes-Benz can deploy their connected vehicles in the UAE with reliable and compliant connectivity. We look forward to scaling our IoT connectivity services with e& in the region.”
Masood M. Sharif Mahmood, CEO of e& UAE, added, “This partnership with Vodafone marks a pivotal advancement in automotive connectivity. By combining Vodafone’s global IoT capabilities with e& UAE’s secure connectivity services, we’re poised to deliver an innovative solution for Mercedes-Benz in the UAE, enhancing safety, efficiency, and the driving experience.”
The agreement provides locally configured connectivity that meets regional requirements, enabling OEMs to deploy compliant IoT services and ensuring customers enjoy integrated in-car services, including streaming apps, infotainment, telematics, and over-the-air updates.
