- Hub71 startup provides seamless operations including events management, booking and payment solutions for Zayed Sports City and ACTIVE Al Maryah Island
- Krews’ free-to-use application enables sports enthusiasts to connect with one another and gain access to leading sports venues in Abu Dhabi
- Over 17,000 bookings processed through Krews’ QPortal software across Abu Dhabi Entertainment Company assets.
Abu Dhabi, 02 February 2022: In a major boost to the sports and entertainment sector in Abu Dhabi, Krews, a Hub71 startup, secured an agreement with Abu Dhabi Entertainment Company (ADEC) to digitize the operations of Zayed Sports City and ACTIVE Al Maryah through its integrated platform QPortal. The agreement will bring a host of benefits to both customers and the venue, streamlining activities, improving the customer booking journey, and enhancing operational efficiency.
Founded by Emirati brothers Ahmed and Khalifa Al Qubaisi, Krews’ QPortal is transforming the sports and entertainment sector by providing venues with extensive enterprise solutions that enable them to efficiently create, manage, monitor and analyze operations at the fraction of the cost. By connecting assets across the entire operational ecosystem and streamlining activities, the portal enhances the customer booking journey with speed and agility. The partnership reinforces Krews mission to disrupt and accelerate the digital transformation of the sports and entertainment industry in Abu Dhabi and make impactful change in the region.
Built in-house by a team of local experts, the turnkey system enables a seamless customer journey, and is helping entities optimize operations to unlock revenue opportunities and increase sales. The portal offers an entirely automated and flexible process, allowing venue operators to easily manage and update the system.
Since implementing Krews’ tech solutions earlier this year, ADEC has processed over 17,000 bookings for its venues including all sports facilities in Zayed Sports City and Active derived from all sales channels including website, mobile app, and tele sales.
Ahmed Alqubaisi, Founder and CEO of Krews said: “One of the greatest benefits in digitizing sports venues is seamless and real time bookings. Previously, customers had to go through the traditional process of making enquiries and waiting for their bookings to be confirmed, resulting in revenue loss for institutions and customer dissatisfaction. Krews identified this gap in the market, and since then we have been on a mission to revolutionize the sports and entertainment industry across the entire value chain. By allowing users to easily plan, organize and book social and sports activities and enabling world class venues such in Abu Dhabi, to optimize their operations, we are contributing to healthier, more active and social societies.”
Khalid Al Mutawa, Acting CEO of Abu Dhabi Entertainment Company said: “Previously, our operations required use of several systems to manage different aspects of our facility operations. The QPortal has consolidated these into a single platform, and we are now able to capture more robust data with less efforts.”
He added: ”We are glad to be working with a locally founded business and have developed a strong relationship with Ahmed and the team. They have been flexible in ensuring the system meets the complex and varied demands of our business, and responsive to our requirements.”
Krews joined the Hub71 community in 2019, benefitting from a strong network of government entities, corporates, investors, and leading industry partners to unlock access to capital, market opportunities and talent.
Earlier this year, Krews also launched its one-of-a-kind app that offers interactive experiences for users, allowing like-minded individuals with the same interests and hobbies to connect with one another, book sports venues and pay with one click.
About Krews
Abu Dhabi-based Krews Limited, founded in 2019, is revolutionizing the sports & entertainment industry with its cutting-edge proprietary products: Krews, QPortal, and Qube. These innovative solutions are designed to boost and accelerate growth in the sector, providing unparalleled support to organizations and individuals alike. With a commitment to excellence and a passion for progress, Krews Limited is spearheading the charge in shaping the future of the digitalization of the sports & entertainment landscape.
About Abu Dhabi Entertainment Company
Abu Dhabi Entertainment Company LLC (ADEC) is a wholly owned subsidiary of Mubadala Investment Company. Established in 2010, Abu Dhabi Entertainment Company was initially tasked with activating Zayed Sports City through operations and management. By leveraging expertise throughout the organization, ADEC has expanded its scope to now offer a full scope of management and consultancy services for sport, leisure and entertainment projects in Abu Dhabi. Abu Dhabi Entertainment Company’s success is built upon best practices from a variety of industries paired with a keen understanding of the markets we work in. Our in-house team includes industry experts in engineering, commercial rights, marketing, events, finance and sports coaching. With an understanding of the sport and leisure project objectives, ADEC takes an open-minded approach that combines proven strategies with creative thought to create outstanding results for our stakeholders. www.abudhabientertainmentcompany.ae
